There’s one truth you’ll discover soon enough if you just opened a bar, if you’re having a wedding, if you’re holding a block party, and that is: Where there is live music, there will be people. There’s no better way to boost attendance than to hire band to play a show for the crowd.
The funny thing is, even a bad band will attract a lot of people. Have you ever been to a bar where a local band is playing, and they really kind of stink, but there are dozens of people in the cramped barroom, and they seem to be having fun in spite of the band’s mediocrity? Obviously, you’re going to be hiring a talented band for your event, but we mention this to make the point that it’s not really about the quality or genre of the music itself. Whether you’re hiring a country and western group, a jazz quartet or a four piece rock band, the fact remains that live music puts butts in seats, as the old showbiz expression goes.
Music has always held an important role in the development of the human species. Ever since we were living in caves, music has driven every facet of human life and culture. In tribal culture, drum circles and other musical traditions are carried on to commemorate a successful hunt or to mark a ritual. In the more developed world, we’re never without our tunes: We keep the radio on at work all day, we put music on our cell phones, we listen to it in the car and we go to the bars to watch the local bands on weekends, even if we’re not expecting them to be all that great.
The communal aspect of music is vital to the survival of the human race. As the song says “Who put the bop in the bop sh’bop sh’bop… He made my baby fall in love with me.” How many baby boomers do you think were conceived to the sounds of Elvis Presley or Frank Sinatra? If you guessed “most of them”, you’re right. Without music, it would be like that movie, Children of Men, where nobody’s having babies anymore.
A live show always draws a crowd because people know that they can always meet new people there. A company picnic is just a company picnic, and people might or might not show up. A company picnic with a live band is another story entirely. People show up because that, even if the music turns out to not be their scene, they can at least expect to meet some new business contacts, make some new friends, get more closely acquainted with their associates, and who knows, maybe meet a nice girl/guy in the process.
You need a good lure to bring in the people, and when hosting an event, running a business, or really doing anything that can benefit from a social atmosphere and big crowds, bringing music to the people is always a great way to bring the people to you.
A live band ensures guaranteed attendance. Obviously, the better the band, the better the turnout, but like we said, any music at all will net you a crowd.
And as far as a good lure goes, you really can’t top live music. When you have a good band playing, you’re probably going to wind up with more business than you’ll even know what to do with.
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